Shop Window Dressing

The first point of contact to any shop is its windows. Window displays are the first impression and interaction that the customers experience about the store, no matter how large or small the window, the display is what reveals the essence and identity of the business.

Tommy Hilfiger 'Tailored' Italy (2013)

A common key selling point that mostly all window display possess is a theme. Whether is by a specific time of year, upcoming holiday/event or a bang on trend fashion style, the window display will embody this theme and it is a gateway to the theme running throughout the shop. In addition, the most important element is the famous saying, 'less is more', this is a major aspect to all window displays. For example is there is a overly cluttered display, with too much going on, the display will be visually unflattering. The display needs to be simple and effective, a display that stands out and catches the customers eye.

Harvey Nichols (2013)

Being creative is another major element. Some of the most successful window displays have been imaginative and surreal works of art, that draws the customer in and creates a topic of discussion. What is more, elaborate window displays highlights the care and consideration the business has gone to advertise their products. Furthermore, the products have been intentionally placed to create a viewing focal point.

Harrods 'Ruby Slippers' (2009)

Colour is also a very powerful implement when it comes to dressing window displays. Colours can be associated with occasions, gender, age and emotions, and this can have a huge impact in customer attention. What is more, it is important to get the right colour combination that suits and compliments the theme and products.

Louis Vuitton 'You're Under Surveillance' (2008)

Overall, window displays are mini exhibitions, showcasing the shops finest products and creating customer attention. Visually shop window displays are the main attraction for passing customers, apart from the shops purpose and products, the exterior of the store may make or break a customers decision to step inside.

Harrods (Dec 2014)