With a mix of art, fashion, design and marketing, these
creative windows convey an eye catching and attention grabbing displays. Window
displays have the important duty of showcasing a brand and identity, but also
using creative layouts to entice shoppers.
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| Harrods - Robert Piguet (2015) |
Louis Vuitton: You’re Under Surveillance
This creative window display showcases surveillance cameras
standing on high alert, focusing on the Louis Vuitton bags. The display
suggests an ‘all eyes on you’ concept and this gives the viewer the impression
that when owning a Louis Vuitton bag, you become an instant celebrity, with all
eyes on you.
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| You're Under Surveillance - Louis Vuitton (2008) |
Selfridges: The Apifera
This window display was created by Matthew Plummer Fernandez,
for the Selfridges store in London. The installation follows the concept of
shops being plants, shoppers being bees and the shop windows being flowers. Apifera,
is a botanical term given to flowers that are specifically designed to attract
bees and the window takes inspiration from the science of attraction developed
in flowers.
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| The Apifera - Selfridges (2009) |
Tiffany & Co.
Tiffany’s Christmas window display makes a lasting impression
with this fantastical winter wonderland scene. The miniature set is dressed with
tiny chandeliers and garlands, as well as the famous baby blue boxes. This window display uses a combination of set and prop to display the product in a picturesque setting.
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| Tiffany & Co. (2014) |
Sources:
http://www.creativereview.co.uk/cr-blog/2008/september/the-apifera/
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