McCain's "Chip Perfection"

The advertisement showcases the loving care and attention that goes into making McCain chips, from planting the seed to testing the product for qualities such as desirability, crispy-ness, and fluffy-ness.

McCain Foods launched a creative heart-warming advertisement campaign created by BMB, showcasing loving care and attention that goes into making McCain chips. From planting the seed to testing the product for qualities such as ‘desirability’, ‘crispy-ness’, and ‘fluffy-ness’, McCain emphasises the creation of ‘Chip Perfection’. The business challenge, “Resist the trend towards Own Label chips and make people prepared to pay that little bit more for McCain”.

BMB (Beattie McGuinness Bungay) is an independent advertising agency, based in London, who aims to use creativity to solve business problems. Some of their other clients include, East Coast, Dairylea, First Choice, Hula Hoops, Linkedin, Microsoft, Thomson and many more. 

The two main production companies that worked on this advertisement campaign were Partizan and The Mill.

Partizan is an award-winning production company that works in the areas of advertising, music videos, animation, and films. The company is well-known for its creative excellence and has a worldwide reputation with offices in London, Paris, New York, Los Angeles, Berlin, Shanghai and Mumbai. They have produced many advertisements for many of the world leading brands, including Coca-Cola, Cadbury’s, Vodafone, Nokia, Audi and any more.

The Mill is a passionate production company that collaborates with directors, creative agencies and visual brands to bring creative ideas to life. Their reputation is built on the talented minds that make up the company and they find, train and nurture creative, technical and production teams. The company works internationally with offices in London, New York, Los Angeles and Chicago. The Mill provides a range of visual effects and design projects for advertising and delivers various stages of the production from pre-visualisation to conceptual artwork.

Sources: 

http://www.bmbagency.com/

http://www.bmbagency.com/projects/chip-perfection

http://www.partizan.com/

http://www.themill.com/

Kaiser Chiefs - Ruby

Kaiser Chiefs, ‘Ruby’ music video, features a narrative story, where a mini city is being built around the band as they perform. The music video begins with the band performing in the middle of a desert and the city starts to take shape with various building stages.  In addition, the music video included a vast amount of post-production in order to produce the miniature city. The tiny city grows through the entire length of the video and completely envelops the band. The creative work was shared with a number of companies, including Mathematic, Stylewar and Stink UK.

Mathematic, a Paris based VFX animation and motion design studio, whom centred on Art Direction, their work extends across commercial advertisements, broadcast design, brand content, print realms and music videos.  For the music video, Mathematic assisted in the animation and integration in various shots of the video, especially in the close up elements which were animate within the scene, in particular the building scene in the first half of the clip.

Stylewar, is a group of Swedish directors that produce technically challenging creations. They strive to produce creative freedom in collaborations with various brands and music artists, while still using their unique signature style, with a high level of detail and volatile use of colour.

Stink TV UK, based in London is a marketing and advertising production company, who set out to introduce a unique creative collective to an international stage. There specialties lie in advertising, film and music videos, and they draw on various influences with a team of multi-cultural directors. They aim to produce work that is progressive and challenging, but also fully showcasing the talent of its directors and clients. 

Sources:

http://www.stylewar.com/content/kaiser-chiefs

http://www.mathematic.tv/

http://www.stink.tv/

A Journey into Advertising

BBDO is the worlds most awarded, international advertising agency based in New York. The agency aims to tell stories through advertising, both in bite-size and long form and they intend to move their consumers emotionally and change the way they think, feel or act towards a brand. What is more, they believe that ‘in the absence of great work nothing else matters’. The agency’s clients include FedEx, Visa, P&G, Mercedes- Benz, hp, Johnson & Johnson, Starbucks and many more.

FedEx Kinko’s innovative and quirky advertisement campaign, released in 2005, features oversized bottles of correction fluid, giant highlighters and in one case an enlarged office lamp, scattered around the busy streets of New York. The launch of this ad was to redefine the business-services marketplace, through its acquired and re-branded FedEx Kinko’s Office and Print Centre’s. This ingenious and unique ad campaign was invented by the creative team at BBDO advertising agency.

FedEx Kinko's advertising campaign

Furthermore, advertising agency AMV is a part of the BBDO network, and is the biggest advertising agency in the UK. Being a part of the BBDO network, AMV are in good company and now being recognised as AMV BBDO, the agencies together are identified as the world’s most creative and effective network. AMV BBDO work with over 85 brands and some of these include, BT, Sainsbury’s, Walkers, Mars, Aviva and EDF Energy.

The EDF Energy, ‘Feel Better Energy’ advertising campaign, first aired in April 2012, and was an uplifting campaign for EDF featuring former Human League singer, Phil Oakey’s 1984 hit Together in Electric Dreams. The advertisement features the company’s mascot ‘Zingy’, using various indoor and outdoor electric appliances and the ad aims to make customers feel better about the company’s energy services.

EDF Energy, 'Feel Better Energy' advertisement.

 Sources:

http://www.bbdo.com/#!/the-work

http://amvbbdo.com/

http://amvbbdo.com/work/campaign/edf-energy/feelbetter/feelbetterenergy