The advertisement showcases the loving care and attention
that goes into making McCain chips, from planting the seed to testing the
product for qualities such as desirability, crispy-ness, and fluffy-ness.
McCain Foods launched a creative heart-warming advertisement
campaign created by BMB, showcasing loving care and attention that goes into
making McCain chips. From planting the seed to testing the product for
qualities such as ‘desirability’, ‘crispy-ness’, and ‘fluffy-ness’, McCain
emphasises the creation of ‘Chip Perfection’. The business challenge, “Resist
the trend towards Own Label chips and make people prepared to pay that little
bit more for McCain”.
BMB (Beattie McGuinness Bungay) is an independent
advertising agency, based in London, who aims to use creativity to solve
business problems. Some of their other clients include, East Coast, Dairylea,
First Choice, Hula Hoops, Linkedin, Microsoft, Thomson and many more.
The two main production companies that worked on this
advertisement campaign were Partizan and The Mill.
Partizan is an award-winning production company that works in
the areas of advertising, music videos, animation, and films. The company is
well-known for its creative excellence and has a worldwide reputation with
offices in London, Paris, New York, Los Angeles, Berlin, Shanghai and Mumbai.
They have produced many advertisements for many of the world leading brands,
including Coca-Cola, Cadbury’s, Vodafone, Nokia, Audi and any more.
The Mill is a passionate production company that collaborates
with directors, creative agencies and visual brands to bring creative ideas to
life. Their reputation is built on the talented minds that make up the company
and they find, train and nurture creative, technical and production teams. The
company works internationally with offices in London, New York, Los Angeles and
Chicago. The Mill provides a range of visual effects and design projects for
advertising and delivers various stages of the production from
pre-visualisation to conceptual artwork.
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