BBDO is the worlds most awarded, international advertising
agency based in New York. The agency aims to tell stories through advertising, both
in bite-size and long form and they intend to move their consumers emotionally
and change the way they think, feel or act towards a brand. What is more, they
believe that ‘in the absence of great work nothing else matters’. The agency’s
clients include FedEx, Visa, P&G, Mercedes- Benz, hp, Johnson &
Johnson, Starbucks and many more.
FedEx Kinko’s innovative and quirky advertisement campaign,
released in 2005, features oversized bottles of correction fluid, giant
highlighters and in one case an enlarged office lamp, scattered around the busy
streets of New York. The launch of this ad was to redefine the
business-services marketplace, through its acquired and re-branded FedEx Kinko’s
Office and Print Centre’s. This ingenious and unique ad campaign was invented
by the creative team at BBDO advertising agency.
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| FedEx Kinko's advertising campaign |
Furthermore, advertising agency AMV is a part of the BBDO
network, and is the biggest advertising agency in the UK. Being a part of the
BBDO network, AMV are in good company and now being recognised as AMV BBDO, the
agencies together are identified as the world’s most creative and effective network.
AMV BBDO work with over 85 brands and some of these include, BT, Sainsbury’s,
Walkers, Mars, Aviva and EDF Energy.
The EDF Energy, ‘Feel Better Energy’ advertising campaign,
first aired in April 2012, and was an uplifting campaign for EDF featuring former
Human League singer, Phil Oakey’s 1984 hit Together in Electric Dreams. The
advertisement features the company’s mascot ‘Zingy’, using various indoor and
outdoor electric appliances and the ad aims to make customers feel better about
the company’s energy services.
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| EDF Energy, 'Feel Better Energy' advertisement. |
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